Ambitions for growth
BAD tackles familiar challenges for organisations with a fresh approach that operates at the intersection of behavioural science, design and technology. BAD brings to clients industry-leading expertise with diverse backgrounds in psychology, sociology, neuroscience, graphics, technology and design thinking. Built on over 20 years’ of experience, BAD’s powerful behaviour design system has helped ambitious enterprises transform employee engagement, embed positive behaviours and drive growth.
And now the company has set ambitious growth goals for itself.
With over 15 years of experience in workplace transformation and employee behaviour change, there is no one better placed to take the business through this exciting next phase than Laura Ansloos, who joins the management team today as Head of Growth.
BAD love
Laura brings with her a wealth of specialist knowledge in transforming organisations through the application of cutting-edge behavioural science and psychology-informed interventions. She has proven experience in driving commercial growth as well as building and leading high-performing teams. She has held senior leadership positions within Behavioural Science and Innovation teams at MindGym and Ogilvy Health, as well as commercial leadership roles within LEO Learning and games-with-purpose company, Preloaded.
Laura says: "I absolutely love everything that BAD stands for. Their expertise and unique behaviour change system have great potential to help businesses impact their most complex challenges, helping them not only achieve greater success but also have a positive impact on society.
I am excited to join such an amazing team of talented and passionate individuals. BAD has produced impressive results for clients, and I cannot wait to lead this next chapter of growth. ’BAD produces large-scale, global behaviour change for clients as varied as EY, Virgin Atlantic, Bupa, Vodafone and HSBC, often reaching hundreds of thousands of employees across the world in a variety of languages."
A perfect fit
‘Laura is a perfect fit for BAD and I couldn’t be happier to welcome her to the family’ says Andrea Day, CEO of BestAtDigital. ‘Her professional experience, specialist knowledge and passion speak for itself. Our ethos is grounded in evidence, collaboration, responsibility and producing exceptional results and Laura embodies that. I am excited to see her bring this into leading our client solutions and partnership function.'
